Pierce Mattie PR's beauty press launch for Chella to introduce their new brow collection was the place to be on Wednesday, October 20. Celebrity makeup artist and Chella spokesperson DeeDee Marcelli , who’s performed her magic on the likes of Naomi Campbell, Angie Everhart, Emma Roberts, Alicia Keys, and Paris Hilton, kicked off the event at Nobu 57, one of New York City’s top restaurants known for their Japanese fusion cuisine and celebrity sightings.
Top national publications, including Redbook, People, Glamour, Teen Vogue, Spa magazine and more as well as top makeup artists were in attendance to check out Chella’s Brow Full-Fillment Conditioning Treatment, a brand new gentle formula providing nutrients, proteins, peptides and amino acids to improve brow volume and minimize brow hair loss. DeeDee also provided brow makeovers and gave a sneak peak of Chella’s Brow Color Kits, which will include a brow color pencil available in auburn, blonde, light brown and dark brown, lace highlighter, multi-purpose sharpener and brow defining gel. Guests left with the Brow Full-Fillment Conditioning Treatment and Chella’s Tool Kit, featuring all the essentials to groom and shape the perfect brows.
Chella is an innovator in leading skincare technology and offers truly specialized solutions. Chella combines the most significant, scientific advancements with the finest botanicals, antioxidants, and vitamins to address the concerns of aging and provide long-lasting results. Chella’s Brow Full-Fillment Conditioning Treatment is now available on Chella.com.
To learn more about Chella for your future editorial stories, please contact our office 212-243-1431.
Posted by Jamie Sylves on October 27, 2010 5:32 PM
| Permalink
