It’s no secret that social media has become a huge part of our world today. It’s rare to find someone who isn’t using it in some capacity. Companies are learning that in order to reach their customers, they need to have this online presence. “Guerrilla Social Media Marketing” by Jay Conrad Levinson and Shane Gibson will provide you with all the advice and tips you need to successfully launch your social media campaign.
Guerrilla marketing through modern technology is "non-traditional" and most importantly, effective. This strategy is very flexible and allows you to connect and market on a consumer level. This book is referred to as “THE social media guerrilla's go-to guide” and it is a great tool to have. The book offers social media secrets, how to measure ROI, attack plans and more.
Industry expert Jay Conrad Levinson has sold more than 20 million copies worldwide of the best marketing book series in history- “Guerrilla Marketing.” He is heavily regarded in the marketing world, and his books are listed in the 100 best business books ever written. Shane Gibson is a knowledgeable speaker who has addressed the topic of social media to over 100,000 people in North America, South America and Southern Africa.
With this step-by-step guide you will learn to combine timeless guerrilla marketing strategies with modern technology. There is no better way to reach your audience than by utilizing the platforms they already use in order to capture their attention. This book will help you build a better relationship with consumers through two-way communication and add to your branding image. Learn the secret weapons of social media marketing and make your brand a memorable one!
Do you own this book? Please share your thoughts on it in the comments.
Posted by Jennifer Wallington on October 11, 2010 11:16 AM
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