On Wednesday, September 29th the beauty team at Pierce Mattie Public Relations pulled off a successful launch event for JOICO’s new line—Clinicure. Upper East side restaurant, Rouge Tomate, hosted the event in a private dining room where guests enjoyed a seasonally inspired, locally sourced menu of breakfast treats. Attendance included top media from leading national outlets such as AOL StyleList, Glamour, Elle and Prevention as well as a producer from the CBS Early Show.
To kick-off, Director of Communications for JOICO Pat O’Keefe, welcomed everyone and introduced the first presenter, JOICO Director of Education Angelia Polsinelli. Angelia walked through her portion of the presentation in which she touched upon the background and causes of thinning hair. In conclusion she unveiled the new Clinicure Collection of Styling products, which flawlessly setup for the final presenter, Stylist Tammy Laimos from the Minardi Salon. Tammy was accompanied by three real models who had their hair styled with each of the new products. She walked the audience through each style and gave tips on how to achieve desired results at home.
Posted by Kristina Katsoulas on October 8, 2010 4:27 PM
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