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NY PR 101: Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work

In today’s competitive market, many companies hire public relations agencies as a way to promote and define their brand. Along the same line, in a time when the unemployment rate is 9%, you may be wondering what you can do to promote your skills and get yourself noticed by potential employers. Well, the answer has finally arrived and I can assure you that it is much less expensive than hiring your own personal publicist.

Be Your Own Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work is a text by Jessica Kleiman and Meryl Weinsaft Cooper that will help you master the art of self-promotion. With over thirty years combined in the public relations industry, Kleiman and Cooper form the perfect duo in delivering the how-to’s on networking and developing relationships, standing out from the competition and marketing yourself in the workplace.

Kleisman and Cooper employ the techniques of public relations, such as pitching and strategy, to help you get ahead. This book is especially helpful to those in or pursuing a career in the public relations field. As one of the fastest growing fields, public relations is becoming increasingly competitive, especially for entry-level positions. Be Your Own Publicist is the perfect sidekick for the rising PR maven: build your PR skills while using them to build your personal brand.

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