Pierce Mattie Public Relations New York

Everything we encounter on a daily basis has been taken over by technology. Let’s face it: we are now living in a digital age. Using social media and networks, customers and consumers now communicate and interact with businesses via digital mediums. Given this truth, it is important for businesses to keep up or get left behind. The Network is Your Customer: Five Strategies to Thrive in a Digital Age is a new book by David Rogers that aims to assist businesses with customer networking.

David Rogers, digital strategist and executive director of the Center on Global Brand Leadership at Columbia Business School, serves as the perfect expert on this topic. In The Network is Your Customer, Rogers focuses on five trends when it comes to networking with customers:

• Accessing
• Engaging
• Customizing
• Connecting
• Collaborating

He explores all five of these topics and offers companies effective strategies that can essentially build sales and clientele. Roger’s book will guide and business owners and management step by step to ensure that a company reaches its maximum potential.

Any individual proficient in public relations is fully aware that in order to remain relevant in today’s society, it is essential that social media skills are mastered. The skills presented in The Network is Your Customer provide PR professionals with a strategy to build relationships with their clients and get the most out of social networking. If you work in public relations, I would advise you to make this book your new best friend.