Pierce Mattie Public Relations New York

New York is known for being unconventional. In a time when a unique angel gets you the publicity, it's no surprise to hear of a vodka brand and fitness center teaming up to expand their reach into lifestyle public relations. David Barton Gym and Svedka have partnered to create a fitness "cocktail hour" after its boot camp fitness classes.

While health conscious + alcohol doesn't sound like a true mix, it's working for the gym which looks to not only brand itself as the fitness location of choice, but as a place that people with a common lifestyle can come together and unwind from their daily stresses.Not only Fitness PR, but Lifestyle PR of sorts.

While the partnership (also at David Barton's Miami and Chicago locations) is only for the month of August, it will be interesting to see if memberships went up during this time...and if so, if serving alcohol at the gym will become a regular feature. What are your thoughts on this type of partnership?

*Photo Source: David Barton Gym