Pierce Mattie Public Relations New York

The New York Times had an interesting article titled The Truth About Cat and Dog Food in their personal health section on Monday. Any New York Public Relations Firm will tell you that there has long been the debate over whether premium pet food is better than supermarket brands. Certainly if your vet is selling Eukanuba with Prebiotics its got to be better than Pedigree found at Walmart, right?

Well, the truth is, nobody really knows because scientific studies haven't been done to prove it one way or another. Which draws to question, how are the PR firms spinning the expensive brands as better? What the article did say, is that among the premium brands prices ranged from low to high all for the same exact ingredients. So is this a case of buying into a lifestyle (organic, vegetarian, etc.), simple brand loyalty or in the end are there certain ingredients that rank higher for premium brand buyers?

What is your choice and why?