Pierce Mattie Public Relations New York

In the last year a beauty trend has been becoming more apparent and it has nothing to do with looks on the runway or the hottest color celebrities are wearing. No, this beauty trend has to do with the way beauty brands are marketing themselves in airports, stand alone kiosks at your local mall and supermarkets by way of...vending machines. I'm sure you've seen them with ProActive, The Body Shop, Sephora and Coty Fragrances, but is this really the way beauty addicts want to purchase their beauty products?

The biggest draw of these beauty vending machines is the convenience. Picking up your groceries for the week and don't have time to stop at The Body Shop to replenish your moisturizer? Viola! You can use the vending machine at your local supermarket and save you the hassle and the trip. Who doesn't love the idea of an all-in-one stop shop?

While I definitely think the convenience is appealing, I still think that nothing beats the actual experience of walking into a store and being able to take in the different scents, browse anything new and interact with the customer service rep. should I need to. What are your thoughts? Would you buy from a beauty vending machine or would you rather go to the store itself to make your purchase?