Pierce Mattie Public Relations New York

Not even the recession can stop Louis Vuitton. The luxury brand took first place in the most valuable global brands in the fifth annual Millward Brown Optimor rankings. Louis Vuitton value increased by 2% to 19.78 billion. And LV isn’t the only luxury brand that upped its stock this year. Hermes, Gucci, Chanel, Hennessy, Rolex, Cartier, Fendi and Tiffany & Co. also made the top ten.

They’re only going to continue to thrive. Tiffany & Co. was the only new addition to the top ten this year, proving that these brands have staying power. The luxury market hasn’t died and gone into economic purgatory. Instead, they’ve been capitalizing on committed brand users and marketing directly towards this specific market. And it’s working. Proving that there still is a pulse within the luxury market, these luxury brands know how to target, market and most of all, still make a profit, despite the economy. Maybe we should call the folks at LVMH for solutions to knock down some of the national debt.