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Pierce Mattie's Beauty PR Team On Summer Hair Care Trends

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After a long winter, summer is finally right around the corner – which means strappy sandals, sundresses, and that effortless-looking, day-at-the-beach hair that we try to recreate all year long.  Unfortunately, it does take a little effort to get the look, but with the right products and tips it can be easily achieved.

 

Instead of worrying about the sun fading your hair color, you can try a “summer at the beach” look.  JOICO celebrity stylist George Papanikolas – whose clients include Nicole Richie, Miley Cyrus, Sarah Michelle Gellar and Britney Spears – recommends a few strategically placed balayage highlights to give the effect of a summer spent at the beach, not in the salon.  The hottest summer hair color trend is Ombre hair, a look that has recently been spotted on celebrities and models such as Erin Wasson, Rachel Bilson, Shanae Grimes and Nicole Richie.  The effect is darker hair at the roots that fades into a lighter color on the ends, so for blondes it’s dark blond fading into light blond; for brunettes, it’s brown fading to caramel or dark blond; and for redheads it’s copper fading to golden blond.

 

The finishing touch for beach hair is tousled, beachy texture. Joico’s Design Collection Dry Spray Wax and Texture Spray are the perfect products to give your hair the illusion of a day filled with sand, surf and salty air!

If you are fortunate enough to make it to the beach and get the real deal, be sure to prepare by including the right products in your beach bag since summer sun can be harsh on hair.  Save your color from fading and soothe dry, burnt strands with the JOICO K-Pak Sun Therapy line, which helps shield out UV rays that can cause hair to fade from intense summer sun.   George recommends JOICO’s Sun Therapy Protective Sun Milk, calling the product “a great lightweight leave-in conditioner that can be used on wet or dry hair. I usually prefer to use it on wet hair and let it air dry, or before styling.” 

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