While the print world may be shrinking, one niche that continues to thrive are the tabloids. Which celebrity was wearing what, who's sleeping with who, breaking up with who and why in the world Brad Pitt has that ugly beard--there is a global thirst for celebrity news that keeps this aspect of the print world thriving. Celebrity beauty and fashion is universally appealing and nobody knows that more than Alexander Pugachyov, the new young publisher of Paris' daily, France-Soir. A publication that has been around since 1944.
While Pugachyov may only be 25 years old, the global appeal of celebrity gossip is one that he is banking on...literally...in helping to boost France-Soir's dwindling circulation of 20,000 to meet his lofty goal of 100,000 by year's end. While it is not the sole addition to the newspaper, certainly it is one that is well thought out.
Our long love affair with celebrities seems only to increase when economic times are tough. It is a form of escapism that is globally a favorite past time. And one that the publishing industry is finding helps fuel advertising dollars.
Posted by Pierce Mattie on April 9, 2010 10:34 AM
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