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Why We Love Alex & Chloe: A Unisex Jewelry Branding Approach to the Market

More and more men are throwing their preconceived notions aside and wearing fashion jewelry. And the jewelry line Alex & Chloe is making the job easier with their edgy, street wear inspired bling. Since their start in 2004, the company has been creating original jewelry, which is guided by their minimalist and humor approach.

The line isn’t divided into men's or women’s, instead Alex & Chloe takes a more unisex approach. For the rookie, we suggest the infinity link bracelet. It’s got street cred, but doesn’t scream “I’m wearing jewelry.” The oxidized silver look will blend in, day or night, and gives your wardrobe a finishing touch. For the veteran, the crown of thorns necklace is certain to attract attention. The opal triplet cabochon stone reminds us of a combination of middle Earth and flower child; think organic meets hippie.

Alex & Chloe is available in select boutiques across the country, as well as through their online store. The brand also offers sunglasses, scarves, totes and bags. The price ranges, with select necklaces starting at $60. Men’s jewelry is risky, but Alex & Chloe is a risk worth taking.

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