Pierce Mattie PR’s work with client; butter LONDON goes without question as being a beauty editor favorite. When the shipment arrived last winter for the spring 2010 launch of their new collection of Jelly’s – our beauty div. pr team knew they had something very special in their hands. We worked extra hard to give long lead exclusives.
Get ready to enjoy the summer heat with butter London’s new collection of Jellys. Each sherbet shade is designed to look bright and sexy on every skin tone which is what we are all looking to do for the summer. Juicy is the theme for this season’s nail which is exactly how each shade is described.
Twee is a sheer raspberry Jelly that becomes a bright magenta as you add more coats. Stroppy is a pale grape Jelly that becomes darker and wicked by every coat. Chuffed, the last lacquer of the Jellys is a cool cantaloupe that turns into an iced tangerine shade with each coat. Can’t get much fruiter than that!
Color Inspirations came straight off the runway at Calvin Klein, Vena Cava, Phi, and Jenni Kayne. Designers constructed their designs using a lot of nude colors in their collections. Nails are never paid that much attention to which is why butter London wanted to make the nails for spring and summer stand out yet still have an ethereal effect. You can go two ways with wearing the Jellys; one sheer coat, making the nails simple and elegant with a dose of color or making the nails look deep and rich by adding two or more coats. Now we can make our nails darker or lighter with what we decide to wear out on the town or even to the beach.
Sexy feet are important to have with a pair of glamorous sandals. These Jelly shades will look fantastic on your toes as well. With the warm weather just around the corner, everyone should be purchasing at least one Jelly to go with their new open toe shoes. You should always have pretty feet while relaxing at the pool side.
Disclosure: Beauty PR client
Posted by Alexa Greenman on April 6, 2010 10:03 AM
| Permalink
