Pierce Mattie Public Relations New York

There is an article on my favorite Real Housewife; Ramona Singer, in a recent issue of Daily News claiming interior designer; Rona Landman executed some upgrades to her condo for free in exchange for press on the show. The episodes of her were cut from the season and she is now spewing over it.

At Pierce Mattie PR I can tell you that this is not out of the norm - we often have our clients in fashion, jewelry and home furnishings comp their services especially when taping a reality show in hopes of obtaining good press. But its’ not always a guarantee. When the press does feature the client it does give them the best ROI on their services to drive their business. But Rona need's to remember PR is never 100% especially when you are dealing with the filming of a reality show. Maybe the segment wasn’t that interesting. Here are some things to keep in perspective…

The power of the reality show:

• Real Housewives of NY has over 2 million viewers
• Real Housewives of NY is Bravo’s #1 show this Spring
• Movers and shakers like Ramona Singer have a very high power of influence, regardless of whether or not you like them.

• Call New York Magazine, Architectural Digest, Gotham, Time Out NY, Chanel 1, E! Entertainment and ask for an editorial where Ramona lets reporters into her home and Rona co-ops the dialogue with them.
• Don’t give up, the pitch isn’t over, you can still secure some good hits from your hard work.
• Have Ramona put Rona’s contact information up on her website. That is what Alex did on her site last year when they renovated their Brooklyn brownstone listing all of their contractors.

Why we continue to like Ramona:

• Smart business women
• Ramona Singer Jewelry on HSN has the most unique designs.
• Mario Singer - her uber-hot husband, the hottest husband on the entire series; Atlanta, Orange County, NJ and NY combined Mario rocks. 

Concerns for the show this year:

• We will always root in Bethenny’s corner, so having Lu Anne, Jill and Kelly gang up on her only makes them look bad.
• We are bored to tears with Jill’s storyline this year and we are only in episode two. Stop being such a victim Jill. That little comment you made last night about “gays” – honey there are many scales of being gay. Why on earth you were asked to speak at GLAAD this year is beyond.
• Please get rid of Alex already, Brooklyn bore!