Pierce Mattie Public Relations New York

Cosmetic companies are even revamping their entrepreneurship strategies due to the recession.  The biggest change that is in the works now is to start displaying prices of all cosmetic products at their counters in all department stores.  Before the great fall, customers were use to going from counter to counter where they would inquire about the products with a brand specialist, try the product, and then go directly to the register for check out with no hesitations. To some people this could appear to be an intimidating shopping routine. Unless you are in a position to splurge on luxurious cosmetics, it can seem a tad threatening to shoppers if they just want to try something new on their skin.

Estee Lauder's CEO, Fabrizio Freda is advocating this change immediately for his brand. Cosmetic pro wants to still encourage shopping despite the conditions we are under. By having prices of products shown at the counters, people won’t have to feel embarrassed if they change their mind as to whether or not they want to purchase the item. There is no need for anyone to be embarrassed about not wanting to spend a lot of money on cosmetics. News flash, everyone is cutting back! Thinking about it now, it is a little odd that there were no prices displayed on cosmetics in department stores. Most retail items such as clothes and accessories all have a ticket attached to the garment with a price. With this new strategy ahead, sale associates at these cosmetic stands will still continue to help their customers with thorough beauty guidance.