Everybody wants to be naked and famous. Or so the Presidents of the United States of America belt out in their 90s rock hit. The song’s lyrics speak truth about our obsession with celebrities and fame and now a Canadian denim brand has borrowed the phrase to label their jeans with. Naked & Famous Denim is about high quality, not pricetag or which celebrity was recently seen strutting their stuff in their label. Even their 1950‘s pop-art inspired logo plays homage to the satire of mass media/celebrities.
The jeans are made of Japanese selvage denim. Raw and unwashed, it’s less likely to fray. It takes months to wear them in due to their heavier, basic form. There's not an acid wash version, let alone washes at all. The jeans are created to be in their purest form of denim. While selvage denim has become more mainstream in the past few years (J. Crew and Gap now both offer selvage), solely unique to Naked & Famous is silk denim. This one of a kind jean is 30% silk. How soft would a pair of jeans infused with silk be? Practically irresistible.
The brand offers three mens fits (skinny, slim and tapered) and four womens (skinny, slim, boot cut and trouser). We’re particularly smitten with the men’s tapered fit, WeirdGuy, in indigo. It’s the perfect blend of modern and functional, with the color being dark enough to go out in or to throw on a t-shirt with.
The women's skinny fit is right on cue, especially the indigo power stretch style. Tight fitting but made to stretch, this high-quality denim narrows to a tight opening around the leg, perfect for booties or a pair of knee-high boots. The brand is sold mostly through online retailers in the United States (Revolve Clothing, Neiman Marcus, Tobi). But with it’s reasonable premium denim price tags (jeans range from $120-150), we’re positive Naked & Famous Denim will be making it’s way across America, even to, yes, celebrities.
Posted by Sara Goodman on February 25, 2010 11:24 AM
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