Pierce Mattie Public Relations New York

New York Fashion Week was very pleased to have butter LONDON provide the high-quality manicure to the models wearing many upscale designer’s, showcasing their Fall 2010 collection.  For this year’s show, butter LONDON decided to create a customized color for Vena Cava which featured the brands look for the season. The lacquer was named Marrow to correlate to the story behind the label of Vena Cava. Marrow is a mixture of a bold grape and earthy wine color. The recipe for this sharp color consisted of using some of the brand’s classic colors of the deep blood Red of La Moss as the base, added with Union Jack Black and Royal Navy to get the defined purple pigment, followed by Pearly Queen for an extra glow. This year’s collection is geared towards a confident, independent woman with sheik style. This look went perfectly with Marrow’s image of the “eccentric Manhattanite gal going to her country house for a weekend get-away”.  The idea behind this year’s nails was to have rock n roll nails over vampire nails. Dark nails are out ladies and gents! It’s all about having clean- cut short nails with the catwalk coat of a little glitter. 

One of the biggest trends for winter 2010 nails is adding different textures such as glitter or a matte finish on top of what you are already wearing. Zanna Roberts from Marie Claire was so curious about the trend for this upcoming winter.  It’s all about adding an extra glow to your finger tips, making your outfit absolutely complete. Some of the backstage trends that were spotted were neon hair extension streaks, going with MAC’s neon red and hot pink lipsticks on the models. We’re back to the 70’s with big lips, rosy cheeks, smoky eyes, hair pulled tightly back, pale skin is in and bronzer is out. Even the high end fashion editors that came to the show demonstrated these new beauty trends.  It’s all about wearing subtle colors of clothing with the contrast of big hair and bright makeup. Talk about sexy!

Tea with the Queen was inspired by Jen Kao’s clean- cut fall collection. The nails this year were kept short and sweet to go with the collection’s sheer, quiet colors.  Tea with the Queen is a French pink, sheer peachy color which is just what all these expensive Manhattanites are looking for to go on their nails. Get ready for the Hamptons girls! What is great about this color is that it looks fantastic on both plain skin color as well as exotic skins.  The shoe trend for this year’s show was open- toe boots so butter went with having clean and tight toes for the model’s pedicure. You can’t go wrong with having sexy, pretty and perfect toes.  Now us girls know exactly finishing touches for the perfect ensemble for a night out on the town.  Come on now we all want to be dressed from head to toe with sheik and trendy style. 

It’s Betsey herself at New York Fashion week! Butter London was thrilled to do Kelley Osborne’s nails with of course her dog Syd right on her lap. Betsey decided that she wanted all her models to look like they didn’t have a manicure. This year’s fall 2010 collection was a western theme so butter used their one and only Fash Pack lacquer color. Fash Pack is a dusty beige color which matched the look of the girls dancing down the hay- stack runway with a sexy and strong attitude. Betsey was all about her girls having the “messy look” with wearing her fun, crazy clothes. It was a very shocking choice of color for Betsey since everyone is use to her signature look of hot pink. Oh well, she wanted something new and refreshing this year. Celebs Celebs Everywhere!  The turnout was outrageous with some of the finest stars such as Melissa Joan-Heart, Gossip Girl’s most handsome Rufus Humphrey, Mathew Settle and Kelly Osbourne.