Pierce Mattie Public Relations New York

In an effort to avoid grandiose and often elusive resolutions, Pierce Mattie PR has compiled a top 10 list of public relations resolutions that will effectively help you stay focused on the bigger picture without sabotaging your drive to succeed should you meet with any obstacles along the way.

While it is true that many New Year's resolutions fall by the wayside come February, make a firm commitment to your success this year by writing a list of resolutions that you will in turn transform into long term goals.

"Desire is the key to motivation, but it's the determination and commitment to an unrelenting pursuit of your goal -- a commitment to excellence -- that will enable you to attain the success you seek." Mario Andretti.

1. We will focus on the big picture and not let the little things during the process weigh us down.
2. We will do our best to keep our energies and clients upbeat even during times of great challenge.
3. We will make a habit out of not pitching to social media outlets, but will converse with them instead.
4. We will develop PR campaigns that tell a story with an innovative and/or compelling angle.
5. We will continue to stay competitive through our trend forecasts, media oasis showroom, expert panel discussions and roundtables.
6. We will continue to educate our clients on the landscape of new media and share the opportunities that arise.
7. We will commit to making 40 pitch phone calls per day per executive.
8. We will commit to setting micro-goals that are achievable on a weekly basis so that we don't sabotage our motivation to succeed.
9. We will continue to view every client’s campaign at 360 from media platform on to the consumer and end users.
10. We will focus on quality exposure for our clients instead of quantity.
11. bonus: We will continue to stay niche with our area of specialty - a focus on beauty, fashion, lifestyle and wellness, representing the industry’s most talked about home, travel, jewelry, apparel, cosmetic and CPG products.