Looking for the best strategies to fuel a better ROI in 2010? Between the Pierce Mattie Trend Forecast and our What's Hot, What's Not for 2010, I was inspired to put together a list of beauty, fashion and accessories trends that editors will be looking to write more about throughout the year.
So if you want to get your products some traction and publicity in the upcoming year, here are things that are getting the attention of editors in print and online media:
-Inspired by fruit. Rebecca Williams, Founder and Creative Director of BECCA Cosmetics, predicts that fruit will be a trend in both color and smell in 2010. “Makeup that smells delicious, particularly lip products, work well to capture the essence of healthy living.”
-Nail appliqué’s. Not only are these appliqué’s moving full force into 2010 because they are green, but also because consumers are demanding that their nails become an accent to their wardrobe. Editors are seeking out celebrities who wear them, brands with unique designs and celebrity manicurists who use them.
-Makeup that addresses skin concerns. According to Diane Ranger, CEO and Founder of Colorescience, mineral products that actually reverse the symptoms of discoloration and address texture issues like large pores, scars and pitted skin will be in trend for 2010.
-Revival of the classics. drom Creative Perfumers, Pierre-Constantin Gueros and Kevin J. Verspoor, forecast that classic perfumes will continue to be revived and rediscovered by infusions of warm elements, white flower notes and fruity crisp scents.
-Environmentally conscious. Last year sustainable fabrics were the way to go, but 2010 will also focus on environmentally conscious brands which includes everything from the manufacturing process down to the finished product.
-Turquoise. This mix of sky blue with the stimulating green of the sea will reflect a more positive and hopeful attitude among consumers that they want to bring out through their clothing.
-Street Style. Due to the high interest in vintage clothing paired with 2009’s economic woes, it created the right atmosphere for Street Style to re-emerge. Jean Vouté Pratt, author of Style Observer and co-founder of Style Coalition, predicts 2010 will be the year that younger designers will dominate with this look.
-Less logo, better quality. Whereas clothing that predominantly focused on their logo as the centerpiece of fashion in previous years, 2010 will be looking towards better quality garments as a fashion brand’s signature rather than its logo. “The quality of the material and design should speak for itself without a constant reminder of the brand name,” states Jason Jobson, Editor in Chief of aLIFEofSTYLE.
-Costume jewelry still reigns supreme. Still feeling the pinch from 2009, costume jewelry will continue to find itself as the accessory of choice. 2010 won’t be about statement pieces though, but about volume and layers.
-Indie jewelry. The demise of so many big businesses will naturally open the door for many independent jewelers that have been overshadowed in the past. “Look for a return of true artisans and an influx of indie jewelers,” says jewelry designer Katrina Kelly.
-Bib necklaces. A great way to jazz up everything from a boatneck dress to a plain white tee, bib necklaces are extremely versatile and guaranteed to turn heads.
-Stiletto Heels. After a brief period of platforms, wedges, and even flats reigning supreme, the classic stiletto heel is making a comeback. Seen all over the 2010 RTW runways, the pencil heel is the perfect complement to the year’s rock and roll vibe.
-Blogs and digital media continue their upward climb. With the shuttering of many print publications, blogs and social networks are still King of online content. Be aware that many bloggers are beginning to incorporate editorial calendars into their content strategy. Where lead time is still less than print, a pitch with a very quick expiration date may find itself in the trash folder than would have occurred previously.
-Location based social networking. While you certainly cannot pitch content to these geo-based sites, it is advisable to monitor them for mentions about your company, especially as they can be linked to Twitter and Facebook profiles. Services such as Foursquare are making it easy for consumers to mention a visit to your location and a remark, whether good or bad, about their time spent there.
Posted by Shannon Nelson on December 21, 2009 9:43 PM
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