Kate Moss seems to be everywhere lately; if she isn't aligning herself as a fashion designer for Top Shop, spokesmodel for David Yurman, muse or model, she is emerged in the beauty industry. Most notably are her recent fragrance launch for Vintage with Coty and advertisements for Parisienne with YSL. Is Kate Moss over exposed? Has she saturated every aspect of the industry to the point that we are getting tired of her?
Honestly, I think there is something about Kate Moss that makes her a chameleon of sorts. And her ability to be that highly desired YSL woman we all yearn to be or evoking the sensuality of vintage allure, I don't really tire of seeing her beauty and fashion campaigns. I do wonder, however, if having her hand in so many accounts will eventually wear the mystique thin. Just like that song that has been played one too many times, the love affair may soon fizzle.
What do you think? When a celebrity is involved in so many campaigns at once, does their marketing power lose its effect?
Posted by Shannon Nelson on November 9, 2009 3:40 PM
| Permalink
