Pierce Mattie Public Relations New York

Is everyone ready for the HBA EXPO? I will be speaking on Tuesday’s Technical Track panel right after John Findlay at 12:30pm titled: Tactics for Increasing Your Success Potential in Tough Economic Times. My topic is: Using Social Media to Boost Your Business. If you are in the area that afternoon please feel free to stop by and say hi, I would love to see you. If you miss the presentation feel free to email me for a copy.

Abstract of Presentation:

Using Social Media to Boost your Beauty Business: Online media encompasses blogs, widgets, feeds, podcasts and social networks. All of these outlets have become a global phenomenon integrated with economic, social and cultural demographics.

Online media can positively affect your beauty business but it is imperative to learn how to use each portal and decipher which will be the most advantageous for your cosmetic brand. Pierce provides a broad overview to the current landscape and discusses their potential benefits for the beauty industry as a whole. Mr. Mattie will also shed light on the misuse of Twitter and blogs by the industry and what is the correct way to communicate during this new economy to increase sales and drive the business.