Pierce Mattie Public Relations New York

What an awesome 2 weeks!  butter LONDON’s creative director Nonie Crème used her expertise and predicted the hottest nail colours for Spring/Summer 2010.  We once again created a custom colour for Vena Cava’s presentation – a shade we are calling Corporate Blue (a nod to its beginnings as a Stapler’s flier – read more). They sent this over to Nonie and voila, Nonie created the perfect blue shade – not too bright, not too dark, the perfect cobalt blue.

After a beautiful coat of Pillar Box Red (coral/red) at the Jenni Kayne show, we headed off to Alexander Wang where Nonie painted the models nails with a mix of Cream Tea and Nail Foundation.  This gave the nails a “frosted glass” look.  (see pics) 

At PHI, it was all about the girl – clean, tidy, minimal nails.

Then came Betsey Johnson.  After all of the nude and subdued colors, it was time to rock out.  Betsey’s models were given the rockstar treatment with either a base coat of Branwen’s Feather (deep plum) with a topcoat of pink glitter (Rosie Lee) or, a basecoat of Thames (emerald green) with a topcoat of green glitter (Henley Regatta).  During the presentation, the nails glittered in the lights and camera flashes – very kick ass, just like Betsey herself.

Last, but certainly not least, came the Calvin Klein show.  The look was all about the tidy, luxuriousness of a perfectly manicured hand/foot over specific colour choices. Nails and toenails were clipped as short as possible, with only a tiny sliver of white on show. Cuticles were meticulously pushed and tidied, and skin was moisturized and rubbed to increase blood flow and give a healthy pink glow.  Nails were left unpainted, while toes had a custom mix of half a bottle of Cream Tea plus half a bottle of Horse Power Nail Fertilizer, which gave a soft, milky sheen to the natural nail look.  

All in all, an amazing Fashion Week for the PR team at Pierce Mattie with butter LONDON – let’s face it, it was all about the nails this season.