In 1988 I picked up a bottle at the Dior counter of Fahrenheit and was addicted at first whiff. It’s one of those scents that you either love or hate, no in between. Christian Dior fragrances are doing it right this year with their public relations and cosmetic marketing as they continue to reinforce their classic fragrances.
Fahrenheit can’t be compromised and Maurice Roger’s creation back in the day makes it a true staple in any man’s wardrobe for cologne. Fast-forward 21 years later to the present and Dior has created Absolute Fahrenheit to reach the new customer but also appeal to gents like me who have such fond memories. Its notes include Violet, Myrrh, Oud and Incense.
Dior isn’t just focusing this year on the men’s sector, they are also backing their mega-brand favorites in the women’s arena as well. J’Adore is celebrating their 10th year and Dior, rather than launching new fragrances that consumers may or may not trust, realizes firsthand in this new economy that consumers often go back to those time-tested favorites. For this honor they are hosting a global press junket of a retrospective exhibition; Christian Dior: Couturier Parfumer at Iguatemi in Brazil .
Hats off to Dior with pitching luxury in this non-luxurious era. Now if we can only get you to do something wonderful with Jean Guichard’s classic from Dior; Poison, one of the most powerful fragrances ever created. Next year will mark Poison's big 25th!
Posted by Pierce Mattie on August 20, 2009 7:45 AM
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