I recently had the very wonderful honor of speaking at Cosmoprof North America regarding social media for Private Label sponsored by Private Label Magazine. It was amazing to see Pam Busiek from CBI Laboratories again (we both spoke at the HBA Expo last year) and meeting John Rebecchi from Disc Graphics. (And I think we had a pretty amazing panel if I do say so myself!)
While I was at Cosmoprof to educate beauty brands on social media, being the beauty buff that I am, I also made the time to browse the various beauty companies exhibiting this year. To start, the biggest talk of the beauty industry was completely focused on Morrocan Oil. There was no avoiding a mention of this beauty brand and what is said to be an amazing hair care product. But I'm not surprised at all, as we predicted last year that Argan Oil was going to be a hot beauty ingredient trend this year.
While walking the aisles at Cosmoprof you could literally feel the excitement of the exhibitors, 
such as Art of Beauty, parent company of Qtica and Zoya Nail Polish; Just Been Funked, a very cool and innovative flat iron brand who will be making its way to the US; ECRU New York, parent company of Beauty Addicts and New York Streets (LOVE their packaging!); not to mention the very contagious enthusiasm of some brand owners that walked the floor such as Peter and Renny from Glamorous Cosmetics.
Discover Beauty was another amazing aspect of Cosmoprof, and they held their very first Discover Beauty Award with Touchback by ColorMark clearly winning with their innovative hair color touch-up marker.
Another brand I think you should be keeping an eye on? jeune d'age organics. Beauty bloggers have been raving about their facial serum, and having had the opportunity to hang out with it's founders Michael Lamb and Dan DeLave, I watched as retailers buzzed around their booth and kept the guys incredibly busy.
If you were at Cosmoprof, I'd love for you to comment on your experience there. Were there any brands that stood out, any emerging beauty trends?
Photo Credit for jeune d'age: Christopher Rogers
Posted by Shannon Nelson on July 28, 2009 1:51 PM
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Comments (1)
Shannon, I LOVE Morrocan Oil!!!! I actually have been using this incredible hair treatment for several years now. My Mother-in-law has been sending it to me from Israel. It has provided the support to allow my hair to grow and remain thick and healthy. the whole line is AMAZING!!!!
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Dayle Breault |
July 29, 2009 6:09 AM
Posted on July 29, 2009 06:09