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Loretta Chase, Susan Johnson and Mary Balogh to the stress busting rescue! What are we really reading? Romance Novels!

I have been a romance novel fan for quite some time. I continue to always hear rumors that the publishing world is going soft, but was interested to recently learn that Harlequin Enterprises reported a 32% increase in their sales from the year prior. They crank out over 1,200 titles with 130 million in print. That is a little less than half the US population owning and reading one romance novel a year.

I am often asked as a Lifestyle PR firm owner, with a focus on beauty and fashion, why I read romance. It’s not "chic-lit" per say since I am not a chic, rather I tend to read historical romances because of their prose, backdrop setting and the courtship is quite enjoyable. I often find myself drawn to a few key authors; Loretta Chase, Susan Johnson, and Mary Balogh. But why do I like them so much? They don’t involve politics and the economy for one. And they always have a happy ending. I guess I don’t mind the formula and find the routine rather comforting.

So if you are a little stressed this week may I suggest you pick up a romance novel? If you have a favorite book or writer that is helping you take your mind off the world’s stressors, I would love to know what it is, please shoot me an email.

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Comments (1)

Shannon--Pierce Mattie PR:

While I don't personally read romance novels, I can completely see why their growth rate has increased--for the exact reasons you mentioned. Everyone wants a way to escape the woes of the economy and nowadays that doesn't necessarily mean jetting off on vacation to leave their worries behind, but instead sitting in the comfort of their own home with a book that can take their imagination there...all for the affordable price of a $5 romance novel. Brilliant!

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