As part of the "comeback story" for Britney Spears continues, her latest venture is with footwear and apparel brand, Candies, who has partnered with Kohl's. Her new ads for Candies for Kohl's are reminiscent of the old Britney, but the ads are getting a lot of flack for being airbrushed, which has helped generate a lot of buzz and publicity for this collection. However if you watch the behind the scenes video, it's obvious that Miss Brit is in fantastic shape these days!
So will the mix of photoshopping controversy and pop star comeback help drive consumer awareness (and sales) for Candies for Kohl's?
Posted by Leah Southers on April 8, 2009 1:10 PM
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