Pierce Mattie Public Relations New York

Anyone that knows me on a personal level has always giggled at my little secret: My love for the 80’s heavy metal bands. As we in New York launch Rock of The Ages, our love for this decade of decadence in our lives comes back full throttle. After all, American Idol had 80’s night this week and 80’s neon has been selling well in most mass retail channels for quite some time. So we can now be guilt free for a little while about our love for White Snake, Poison and Cinderella.

  My Mother and I in the 80's.

On that note, do you think big hair is here to stay, at least through 2010? Will we see the curls getting more volume with mousse and hair having body with aerosol hair spray? Consumers today will be looking to get that uber glossy look by applying more mousse over toweled dry hair, like we did in our youth. As consumer spending declines one may argue that women will show their financial confidence in other ways versus labels and handbags, but instead with big hair, which is more affordable. In 1982 the unemployment rate rose above 10 percent while today we sit at 8.5%, but will this prompt the come back of the banana clip?

Brands like Rave, LA Looks, Vidal Sassoon and VO5 may be able to capitalize on this trend (and our fond memories) to bring their products back to the forefront and drive sales. They are affordable for everyone's wallets right now and are so aligned in our minds as successful 80s brands, that one may take preference in purchasing from them if the marketing is done right.

Let me know your thoughts-- are you planning on the frizz look of the mid-80’s, the luscious messy curls or are you going to say to heck with it and just spray and clip? Will we see the re-emergence of trusted 80s brands?