Pierce Mattie Public Relations New York

Pierce Mattie: Cyndi’s “three C’s” - on your Facebook profile you are an advocate for Cosmetics, Cancer and Cats. Tell us how they intertwine into your life, career and how you plan on continuing to be a voice for them.

Cyndi King: My father is a four time cancer survivor thus I am an advocate for cancer awareness as a tribute to him and my many friends: survivors and lost. I am the On Line Co-Chair for the Relay For Life of Acton Boxborough May 30, 2009; this is my perpetual birthday and Father’s Day gift to a dad that will not accept material offerings.

Knowing that a cosmetic line could actually prevent sun damage really turned me on to Colorescience back in 2006. The Skin Cancer Foundation Seal of Approval found on the sunscreens and foundation brushes is an endorsement that is meaningful to my clients. I receive a wonderful feeling in return from a client that is able to feel better about her looks once I conceal the unwanted and reveal her natural beauty.

As a big supporter of local cat and dog rescue agencies I am a proponent of spay and neutering your pets. We live in a rural area with loads of feral cats. My most recent kitten came to me out my own back yard – he has completely taken over our household. Daniel Striped Tiger has more purr-sonality than our other 3 cats combined. The two Labrador retriever rescues that share our lives love the cats too! People with pets live happier, healthier, longer lives and yes, they are all altered.

Pierce Mattie: Your key message statement is “Bring out your inner goddess!” What is an inner goddess? What is your inner goddess?

Cyndi King: Cynthia is the goddess of the moon and my alter ego – thus the logo. I believe we all have an inner goddess waiting to be revealed – Cynthia cosmetics & more can assist in this revelation. My inner goddess is revealed in my love of family, friends, and clients. It is a balancing act that has perfected itself over the years to a point where I am comfortable with who, what, and where I am right here, right now.

Pierce Mattie: How has your previous experience working for such skin care brands as Dermalogica, Repechage and Bioelements prepared you for your new venture? Will you be carrying any of these brands at Cynthia Cosmetics & More?

Cyndi King: My employment in the professional skin care industry focused me on representing products that improve, heal and maintain the skin. While those three brands are excellent product choices I offer a more recent to market line – gloTherapeutics, a revolutionary breakthrough in skincare and chemical exfoliation treatments. Their systematic approach is based on established research combined with new scientific discoveries. gloTherapeutics’ unique and advanced formulations provide potent concentrations with high levels of active ingredients to offer the ultimate in revolutionizing your skin.

Pierce Mattie: Cynthia Cosmetics & More is the premiere retailer of Colorescience. What do you love most about the brand? Diane Ranger the founder, to me, is like my god-mother of minerals, what have you learned from Diane?

Cyndi King: What don’t I love about Colorescience? It is an amazing line of products. Everything I know about mineral makeup I learned from Diane Ranger and her team. (PS Diana is another name for moon goddess!) Diane is truly the ‘goddess of minerals’, having created the concept back in 1976. I love how the brand isn’t available at the mall or chain drug store. Concord is known for its independent business, independence of our nation and role in the founding of the USA. My clients appreciate the exclusive, luxury nature of Colorescience.

Pierce Mattie: What aspects of your new store will make the consumer experience different verse your competitors?

Cyndi King: We offer hands on experience in a setting that is as warm and cozy as your mother’s dressing table except this time you have her permission to play!

Pierce Mattie: Are you bringing social media, e-commerce and online video to your new site to showcase what people from afar who cannot make it Concord may be missing out on?

Cyndi King: It is my intent to do so – we are taking baby steps with the goal being fully operational by fall 2009.

Pierce Mattie: What is your in-store events schedule for this summer? Are you going to appeal to the vacationers as well as the brides?

Cyndi King: We are in process of negotiating an amenity program with the historic Colonial Inn. We will be getting trial sizes of Sunforgettable SPF 30 in as many visitors’ hands as we possibly can as they walk the Minuteman Trail to the Old North Bridge, Walden Pond to Sleepy Hollow and touring the homes of our noted authors – Alcott, Thoreau, Hawthorne and Emerson. We have an on call group of makeup artists ready to assist the bride and her attendants. Being in the cradle of the birth of our nation finds Cynthia cosmetics & more full of visitors from all over the world; able to address the many skin care needs from Rosacea and sunburn to insect bites and poison ivy.

Stay tuned as our web site develops: events will be posted there and on our Facebook group page. Mother’s Day, Melanoma Awareness and Sunforgettable will be the primary focus of May. The gloProfessional representative will be on hand in May with a gift for all purchasing for Mother’s Day. June’s focus will be on Father’s Day (Menerals) and Sun Protection. July will celebrate the birth of our nation and Sun Protection. The focus will be on the Perfect Ending Protocol during the month of August – a great way to recover from the stress of sun in the summer and recuperate from days spent “down the Cape”. September finds us closing up our summer houses and returning to town and school – the eyes have it! Eye Candy Trio, Optical Illusions, Eye Genies, gloEye Restore & Revitalash will all be featured items. Stay tuned as our next chapter is quietly in the works!

Pierce Mattie: Tell us what you hope consumers who visit your store leave with other than a bag of goodies?

Cyndi King: Improved sense of self with a roadmap for improved skin. Feeling educated and empowered in knowing how to use the products. I have assisted clients that haven’t changed their makeup colors and method of application in 38 years because a makeup artist told them these were their colors when they were 17 years old! Imagine wearing the same outfit for 38 years? There is no right or wrong way to wear Colorescience. The wrong way is not to wear it at all. I want to inspire experimentation and the feeling of being special & unique as a woman in New England.