Now every fashion forward individual can have the power of plastic in, but of course, a top designer’s brand.
On Sunday in Milan, Roberto Cavalli revealed his very own and very sexy Mastercard credit card at a launch party with special guests like Milla Jovovich, who will star with him in an Internet-only ad campaign, and Elizabeth Hurley.
Recession? What recession? Whilst common folk may be struggling to cut down on their expenses, Cavalli is busying himself with spreading his power far beyond just fashion…while keeping it fashionable, naturally. The credit card eludes fabulousness all on its own, with features including an embellished gold logo and a multi-hued, iridescent snakeskin print. But is this a bold move to keep a luxury brand in the spotlight during the economic downturn or more risky due to the credit crisis?
The card comes with more than just elite fashion status, it also offers benefits such as invitations to trunk shows and special events. And if that’s not enough reason to order the card, Cavalli is contemplating offering himself as a benefit.
“I’m thinking about creating a Website where card holders can chat directly with me,” Cavalli said. “Maybe you have a daughter studying at Saint Martins or F.I.T. who wants to come to my show — why not? If you have the Cavalli card, you are part of my fashion club, like a friend on Facebook.”
And we all know that the cool kids are friends with famous fashion designers on Facebook!
Atop of his new credit card venture, Cavalli also just concluded a collaborative effort with Coca-Cola to design small Cavalli-logoed bottles. So you can purchase your Cavalli Cola with your Cavalli Mastercard and sip easy. After his show in Milan, he will head to Paris, where he is opening a new six-floor flagship on rue St.-Honoré and debuting a clothing line for dogs.
We'd love to hear what you think--do you think this venture is foolish or fierce?
Tags: Luxury PR
Posted by Charlene Drayton on March 4, 2009 8:08 AM
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