So, Britney Spears officially made her comeback! Watching the premiere of the MTV documentary “Britney Spears: Just For The Record” this past Sunday, I was floored by how amazing her PR machine is! They were able to make her seem more human by showing her vulnerability and by making the audience feel guilty for being a voyeur and watching her crazy life. In addition to plugging and promoting her new record in between scenes!
The same celebrity who only a few months ago, was seen shaving her head, walking around in different colored wigs and hitting a car with an umbrella is no more. Britney’s PR team has officially turned her in to a caring mother, with a down-to-earth personality, who is a victim of tabloid hell and spoiled by the trappings of her own success. Who wants to live in a world where paparazzi fight each other to get that perfect picture that will be published everywhere? You can only imagine what that must be like to be her and the audience definitely went away with some sort of an understanding of what it is like to be the Britney Spears.
Now viewed with brand new eyes by the public, the former crazy pop star is now long gone. What will judge the success of her re-launch, or should I say rebirth? The sales of her album and the amount of positive press she receives on top gossip sites and in newspapers. The power of PR is SO underestimated, you can spin anything in to whatever you want it to be. Forget advertising, it’s all about the power of releasing tidbits of essential information to your advantage and changing peoples perceptions.
Posted by Jenelle Forin on December 4, 2008 6:17 AM
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Comments (1)
Wow! Great post.
I totally agree. PR is absolutely amazing, and the Britney Spears case is no exception. I'm floored by her comeback. I have a totally different view of her than I did before, and I'm pretty sure she didn't change all that much...
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Jessica |
December 4, 2008 7:25 AM
Posted on December 4, 2008 07:25