History Repeats itself with Archival Inspired Fine Jewelry Lines
Designers in general often look to their predecessors’ work for inspiration. This is clearly evident in a number of fine jewelry lines popping up around the world lately.
One example of this window to the past is Van Cleef and Arpels nod to a past collaboration with George Balanchine. Ballet master Balachine’s mystification by the Fifth Avenue Van Cleef and Arpels window display of rubies, diamonds and emerald was the jumping off point for collaboration between dance and precious stones in the 1960s.

New York City Ballet dancer Suzanne Farrell models Van Cleef - Arpels jewelry with Claude Arpels and George Balanchine in 1976
The result was a ballet designed by Balanchine in collaboration with Claude and Pierre Arpels called Jewels that was meant to evoke the quality of the precious stones Balanchine found so inspiring. “Jewels” now re-appears on the drawing board of inspiration for the luxury jewelry house with a line of bespoke pieces called Ballet Précieux, such as tiny ballerinas, all given the emerald, ruby and diamond treatment.
Read the complete post on our Jewelry PR blog.
