Pierce Mattie Public Relations New York

It is always exciting to sign a new client. Signing a new client is a fresh start, a clean slate, your chance to make this new company your own – to make it successful! With high expectations from clients, delivering the best results is always our plan. However, from wanting consumer to trade, newspaper to broadcast, events to desksides - the full picture can often become overwhelming. It is important when signing a client to be honest. Honesty, from the beginning, will only help in the future. Never over promise results! Over promising can often times lead to a road of apologies.

As publicists, we aim to please our clients. Often to appease them, we jump at every chance and every idea they may have to keep them happy. It is important, however, to keep in mind the plan of attack, what is best for the client and what actions will bring your client the best results. Absolutely take into consideration their ideas and work them into your overall plan. Remember the golden phrase, “We will evaluate that opportunity and let you know how that fits into the overall strategy.” Keep in mind we are only publicists, we can’t give every client the world, but if we stick to the plan with a clear focus on the strategy that will deliver the best results, we can sure try.