Pierce Mattie Public Relations New York & Los Angeles

Being the social media junkie that I am, I couldn't help but want to add my 2 cents to a recent inquiry from Ragan Communications writer Chris Kent regarding Twitter and whether it was a mindless time waster or an effective tool. I think we all know what my answer to that is (see my interview with Zappos' CEO if you doubt me) and from the many journalists, editors, PR people and bloggers that I interact with daily on Twitter, I can safely say I am not alone.

While Twitter is still experiencing a lot of growing pains, it is the epitome of what the best of PR and social media looks like together: self branding, relationship building, in depth communication and interaction.

So check out what what others had to say in the Ragan article, I think you'll find it a great read.