It is no secret here at Pierce Mattie PR that I am a major admirer of Isaac Mizrahi. He has incredible talent when it comes to fashion design, an amazing reputation and is known for being innovative. It's Isaac's creativity and keen eye in foreseeing new and unique ways to further brand himself that I love the most. As a Blogger, it gives me great pride in seeing Isaac utilize social media to bring more depth to his website and a more conversational approach to his brand.
Isaac's brand is a one part business savvy and one part personality. Truly this has been the key to his success. He is resourceful at utilizing his voice to garner attention which brings me to his increase in use of Vlogging to not only give you behind the scenes looks at the who, what and why behind his clothing lines, but he gives you the inside look to daily happenings in his studio and his Watch Isaac Webisodes. From a consumer standpoint, this creates a relationship and bond. He's doing something no other designer has done before--giving the average person access to his world in the fashion industry.
This is such an easy extension to Isaac's brand culting and it seems so effortless for him, as he is a natural behind the camera. When he first began his MySpace page he made it clear in his first blog post that he didn't really like writing. I love the fact that although he only posted two blogs on his profile, he didn't give up on the idea of social media altogether. In fact, I think he was even more brilliant to host all of his Vlogging on his own website where his collection and online store can be found instead of MySpace.
Isaac Mizrahi is just one example of success of increasing brand value, publicity and a deeper more connected relationship with his consumers through social media. Are there any others that come to mind for you?
Posted by Shannon Nelson on June 20, 2008 10:32 AM
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