Pierce Mattie Public Relations New York & Los Angeles

In a time when you can find a counterfeit handbag from every major fashion brand on the street corners of New York, it's not surprising that those same handbags have made their way onto eBay. Then there are those who know people will pay top dollar for luxury beauty and accessories that set up shop with the giant of internet shopping, but now due to a landmark ruling in favor of Louis Vuitton, those days may be numbered.

Louis Vuitton recently sued eBay for allowing counterfeit merchandise to be sold, as well as, genuine products to be sold outside of their retail chains. LVMH Moet Hennessy Louis Vuitton won $63.2 million dollars in the ruling and eBay has to stop selling their products and fragrances or receive daily fines.

So what will happen next? How will eBay counteract this negative publicity? Surely we'd be ignorant to think that Vuitton will be the first and last company to sue eBay. I suspect there will be a lot of reorganization to how eBay operates in order to avoid lawsuits like this one going forward. What do you think?

*Source: WWD