Pierce Mattie Public Relations New York & Los Angeles

That emerging market for beauty that you are looking for isn't necessarily found here in the U.S., but across the globe in Korea. While the beauty market is still holding ground here despite the economy, there are still fears of a recession and has American beauty retailers looking to foreign soil to plant their roots and grow. Korea's beauty industry is booming and we're all beginning to notice.

Korea is the home of many popular brands that are sold here in the U.S.; POINT, Charmzone, Enprani and Amore Pacific. Beauty is a longstanding tradition in Korea and something that is ingrained in girls since they are young. It's part of the culture, the tradition and has less to do with vanity (as it does in the states) as it is a way of life. So when I heard that one of my favorite beauty brands, Berwick Beauty, was launching their brand in Korea, I had to find out why.

Read the complete post on our Beauty PR blog Beauty Pro.