This spring is marking such change for all of us at Pierce Mattie PR. We know that this is reverberating around the USA for all of you, as well. Politics seem different this year as the formula of what we used to know has changed and the unexpected has taken the lead. Products we love are no longer en vogue and risk becoming extinct as Douglas A. McIntyre has predicted the folding of Old Navy into its parent brand, Yahoo into MSN and so on. Even commonly used products like lipstick run the risk of going bust as lip-lover’s lacquer with the gloss and not the stick.
Revolution is everywhere and is reflected both online and off. Consumer response and education is now more direct as beauty critics like Paula Begoun launch sites like BeautyPedia.com, an online encyclopedia of what to purchase and what to avoid. Fashion trends are now more than ever inspired out of Los Angeles and not as much in New York as we continue to get emails and phone calls about emerging brands that are based in downtown LA. Hot spots like Costa Rica for a vacation are no longer chic as we find ourselves traveling to up and coming Panama, a place a few years ago no one would have dreamed of visiting. While mega-booksellers like Barnes & Nobles on Sixth Avenue in Chelsea are closing shop and e-books find their way back in again.
With all this said, we gravitate toward a new swing of products, people and places to adore and promote. Since our inception in 2001 we have remained the category leader in consumer media relations for beauty, fashion, jewelry and home furnishing brands alike. We have mentored senior team members to go on to launch their own firms, head up in-house marketing positions with our clients as well as relocate our big apple beauties to the land of all that glitters in Hollywood when we opened our second bi-coastal location in 2005.
We love evolution. We wouldn’t say that we have attention deficient disorder but at Pierce Mattie we are always looking, not just two steps ahead, but a few miles beyond. It was our ability to adapt and foresee change that inspired the launch of our fashion/beauty blog in 2002. It was the first blog launched by a consumer goods PR firm. We were also the first (and remain the only) PR firm in the world to have a spa in Times Square for editors to come in and sample our client’s products. Sometimes change paves the way for bigger and better things.
As we say goodbye to some old clients that helped shape the DNA of this firm we are truly thrilled and excited about what lays ahead, including the representation of Diane Ranger’s (the inventor of mineral makeup) line Colorescience. The Colorescience team was in for product training with our Manhattan beauty division this week. The cosmetics continue to lead the industry with highly pigmented sun protection powders that protect against UV damage as well as reduce skin irritations. My personal favorite from the line, aside from the great SPF powders, is the Eye Candy Trio Kit – we can kiss those dark circles goodbye forever.
Other new clients this quarter include Ethan Allen, who is opening a new design center in Manhattan. Stay tuned for story exclusives as our home division partners with this industry giant to launch a whole new approach to redecorating. On the beauty side of things we have UK’s hottest nail polish brand Butter London as well as Home Shopping Network and Sephora’s #1 lifestyle fragrance Clean Perfume. And our fashion team is launching Fulcage, a hot new line of clothing by Christina Fulton and her son, Weston Coppola-Cage in conjunction with their The Single Mom Foundation.
Change can bring on challenges, as well as unexpected rewards. We look forward to this season of growth and think of it more as a “fruition” and an opportunity to build new relationships, solidify old ones and to continually grow and evolve as a firm.
In with The New and Out With the Old!
Posted by Pierce Mattie on March 12, 2008 12:11 PM
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