Press Room: New York, February 5, 2008: Pierce Mattie Public Relations is pleased to announce that STORM, a fashion forward and innovative watch and accessories brand from the UK, has appointed the luxury fashion PR firm to continue to lead their fashion public relations campaign for a second year. Pierce Mattie PR has been able to secure nearly 60 placements among consumer & trade publications, as well as, broadcast segments in its first year working with the fashion brand.
STORM’s futuristic appeal, precision construction and uncommon designs have attracted a strong following of fashion savvy consumers with unique style. The company’s belief in the “cult of individuality” has led to protecting each design with copyrights and to creating various limited edition pieces. In its quest to push the boundaries of convention, STORM has incorporated quirky details in some designs, including the signature camera openings and laser dials. Additionally, as a sign of dedication to its customers, STORM insured that all products are nickel safe. Originating in a small retail store in London, the STORM brand has grown to include various accessories and is now sold throughout Europe, Australia and most recently, the United States.
“Response to STORM’s watches has been amazing; this past year they have increased their distribution throughout the U.S. We couldn’t be happier to be able to continue to work side by side with this amazing brand,” said Erin Haggerty, Account Director at Pierce Mattie.
STORM watches and accessories are sold at specialty retailers nationwide. For more information on STORM and its watch and jewelry collections or consumer resources visit www.stormwatches.com
Posted by Shannon Nelson on February 5, 2008 6:42 AM
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