Pierce Mattie Public Relations New York & Los Angeles

Today is Blog Action Day; we are among thousands of blogs participating in this international call to action to discuss the environment. It’s definitely a worthy topic to cover and hopefully no longer considered “trendy” to be green, but instead something ingrained in cultures across the globe. One of the virtually painless ways to contribute to a better earth is to go organic with your beauty products.

Going organic doesn’t mean you have to compromise on using a quality product in fact, organic and all natural beauty products tend to yield better results in skincare than those synthetically produced. However to understand the broad range of how what winds up in your jar of moisturizer contributes to being good for the environment, you have to begin with how the plant it came from was grown.

Farmers who grow organic plants are committed to using earth-friendly agricultural methods and practices, including growing their plants without the use of pesticides. While this practice is really not cost effective for the farmer in the short term, the benefits to our environment greatly outweigh any immediate profits. Organically grown agriculture dually aids in reducing greenhouse gas emissions and the preservation of our ecosystems.

Kiss My Face is one organic beauty brand that is not only obsessed with organic skin care, but is also committed to promoting awareness of the climate crisis. They currently are on a mission to raise $1 million dollars for the Alliance for Climate Protection, founded by Nobel Peace Prize winner and former Vice President of the US, Al Gore. They have partnered with Whole Foods to sell their Lip Action balm, of which $1 of each $3.49 balm will go to the Alliance for Climate Protection. The Lip Action balm not only promotes sustainability, but helps to raise awareness about global warming and the steps we can take to solve this crisis.

To learn more about Kiss My Face, Lip Action and the Alliance for Climate Protection, please visit the following websites: www.kissmyface.com; www.climateprotect.org