Last week when it was announced that Al Gore won the Nobel Peace Prize and that he was donating his winnings to The Alliance for Climate Protection, I did a cheer. I cheered for the fact that Gore was recognized for his documentary “An Inconvenient Truth”, that he unselfishly donated the more than one million dollars in winnings to The Alliance for Climate Protection (the organization he founded to support climate protection), and that his winning would facilitate media awareness of this critical issue.
I also cheered because The Alliance is the charity of choice for one of our clients, Kiss My Face. A few months ago they came up with an inspired idea; make natural lip balms and give away the profits to help our ailing climate. Their goal is to raise $1,000,000 and partner with Whole Foods for the exclusive launch. Lip Action, is a line of lip balms with environmentally themed names like Berry Warm, Eco-Coco and Mango Melt.
Bob MacLeod, president of Kiss My Face, who along with Steve Byckiewicz founded the eco-friendly company on an organic farm more than 20 years ago, is personally concerned with the warming climate, and was inspired by the Lance Armstrong yellow bracelet phenomenon. “As small as they are, lip balms are used by millions of people around the globe daily, and having this little reminder can help make a big impact in our lives, and those of future generations.”
One dollar from the sale of each balm, retailing for $3.49, is being donated to The Alliance for Climate Protection, as part of their continued mission to persuade the American people — and people elsewhere in the world – of the importance and urgency of adopting and implementing effective and comprehensive solutions for the climate crisis.
This is a beautiful example of a successful brand alliance. In a partnership of this magnitude timing is everything – the convergence of the brand – Kiss My Face, the idea, the partners – Whole Foods and The Alliance for Climate Protection, and now the Nobel Prize win and the additional exposure it generated for The Alliance and Gore, it is truly a win-win for everyone involved.
So I urge you all to visit Whole Foods to buy a Lip Action lip balm and do your part in protecting our planet. This small contribution is part of a truly grassroots effort to educate and raise awareness of the absolute necessity for our world leaders to take action before it is too late.
