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Lifestyle Industry Expert: Shari Weber; Travel & Touring Production Professional

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Shari Weber has been in the music industry for 13 years. She got her start by doing a favor for a friend; she worked a concert as a local assistant by running errands for a band--taking the group to and from their hotel, setting up their dressing rooms and getting them take away Chinese food. That band was the Counting Crows. It was then that she was introduced to a Florida Promoter and he started using her for all of his shows. Shari's career as a touring production assistant has taken her all over the world logging over 840,000 miles in just the last eight years alone. She's been on tour with the likes of Celine Dion, Coldplay, The Go Gos, Def Leppard and many more.

Shari's years of globe trotting has made her an expert in travel, creating and sending digital postcards from each of the sites she visits. Her travels and time spent with musicians and their production crews have given her plenty of material to write her thoughts out in her online diary "Catch Her If You Can." Shari's insight of life on the road, human behavior and oftentimes witty prose makes reading her updates addictive.

Shari just completed a tour with Def Leppard, and also Evanescence, that kept her busy from January up until only a few days ago. Set to go out on the road again at the end of this month, I took the opportunity to get an inside view of what life is like as a touring production assistant and jet setter.

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Shannon: How does it feel to have spent more time on a plane than you have in a car?

Shari: It's crazy to think, but it's absolutely true. I've also spent an equal amount of time in a tour bus. I don't care for the tour buses but I do enjoy flying - flying has become a mental cleansing for me. I fall into the time warp of travel; I can catch up with TV shows on my iPod. Watch a movie, eat & have a glass of wine and take a nap - then magically wake up in another country - its quite amazing still to me after all this time. I prefer flights over 6 hours - that's when I can really relax.

I'm rarely ever in a car. I go usually 2 months before I sit behind the wheel of my own car and its a strange sensation - its like you forget how to drive. Once I returned home from Australia and actually forgot, briefly, where I was and found myself driving down the wrong side of a parking gararge! Thankfully, no one was hurt and telling the story to my Mom gave her a great laugh!

Shannon:
Female production crew members being in the minority, is there a bond between the women traveling?

Shari:
Yes, there is. Even if you would never socialize with them outside of the tour - being thrust in an extreme environment makes people reach out for the familiar. Its nice to know you always have an ear to talk to and to be an ear for someone else.

Shannon:
Did you ever think that just doing a favor for a friend so many years ago would be the beginning of your career?

Shari
: I never thought a favor would amount to a career. I'm still dumbfounded by what I do for a living and to revisit the past and remember the day that started it all - makes me realize how lucky I am. I never thought doing a show for the Counting Crows in St. Petersburg, Florida would have open the door to traveling the world and working for the people I have. When days & schedules are challenging - I silently curse my friend, but honestly I am very thankful, its a world I never knew existed and I fit rather well in it.

Shannon:
Describe what your typical day is like as a Touring Production Assistant.

Shari:
This industry doesn't lend much to typical, but when touring North America & Europe, since we travel by tour bus, the average day starts by loading into the venue around 8am, setting up all production offices & dressing rooms - managing local assistants for the day. The entire day is spent sending the local assistants shopping for band & show needs, multiple Starbucks runs and so on. Usually the band arrives around 4pm for sound check and usually chaos begins once they're in the building. The "need" factor increases the moment the band is in the building. Usually, they take the stage at 9pm and show is down by 11pm. We load out & pack up - usually showering in a smelly locker room around 12:30am and climbing into my bunk on the tour bus around 1am. Driving through the night to the next venue and wake up there and start all over again. Its a bit different when in Japan, South America and Australia - the luxury is, no tour buses and a hotel every night with a private shower! Downside to that is being on a plane every 48 to 72 hours!

Shannon:
Spending your days in a hotel room, eating room service and at restaurants, traveling by plane and bus—how do you keep yourself eating right and remaining physically fit?

Shari:
It's a challenge- very much so. I seek out gyms before my days off so I have a game plan before I arrive the hotel for a non-show day. I go to the gym every day off and on show days, I will break out my roller blades and do a few laps around the building and sometimes, I will run up and down in the grand stands for a quick cardio work out. Most tours carry juicing machines so I try to make fresh juices everyday. Days off are usually the cheat days because after eating crappy catering for weeks on end - I always treat myself to a proper steak or sushi dinner on a day off! And yes, I do sneak in the molten lava cake!

Shannon: Living out of a suitcase for the majority of the year has got to be difficult, do you have any fashion or beauty tips that you can give to fellow businesswomen who want to look great, but have little space to pack all the tools necessary to get the job done?

Shari: I carry one large rolling bag and a small duffle bag and that is what carries me through a two month run of a tour. trust me, I pay my fair share of overweight luggage fees to all the airlines but I must have my creature comforts to get me through. My tips are quite simple - I look ahead to my travel schedule and provided I am not touring in South America or Japan - I know that its easy enough to stock up on things along the way so I don't carry loads of products that I can buy easily. I pack a few special pieces of jewelry, two pairs of sexy shoes and an extra special hand bag - its the easiest way to spicy up having worn the same clothes over & over for weeks on end. And again, travel gives the luxury of shopping so if I really get bored - I ship my stuff home and go shopping!

Shannon: What is the one aspect of your job that you love the most?

Shari:
I love traveling the world and the benefits of doing so. I love gathering little trinkets for my house, taking photos and finding a unique piece of jewelry along the way.

Shannon: The one aspect you like the least?

Shari:
Also, the travel. It's physically exhausting. I travel over 10 months a year so going home is a luxury.

Shannon:
Since you are a seasoned traveler with only a few short days in each place to see the sites, do you have any advice for fellow travelers on how to make the most out of their time when they travel?

Shari: I buy the Virgin & Luxe City Guides before going abroad. Since I know the entire travel plan months ahead, I can see where & when I have time off. Those two travel books are great resources and I also visit websites like "10 Best" & City Search. If those sites prove disappointing, I'll call the hip boutique hotel in the upcoming city and discover the hot spots to visit. Also, I always go to the cheesy tourist site for great photo ops.

Shannon: You have a great diary of your travels with your website “Catch Her If You Can,” where do you find the time to sit down and collectively put your thoughts out there and reflect on your day in such a witty yet novel way?

Shari: Making the time is a challenge. After a 16 hour day of work and weeks of constant travel, its hard to put my head into writing. But story ideas come to me all the time so I quickly jot them down on any scrap paper I can get my hands on. I have tons of notebooks with pieces of dialogue, story ideas and crazy stories from the day. I've stuff written on airline boarding passes, bar napkins, hotel note pads and concert tickets.....thankfully, I have this lovely little iphone so if I am lying in my bunk on the tour bus and at 3am an idea pops into my head, I can type it in the phone and go back to sleep.

Shannon: Is your website the beginnings of a book?

Shari:
Yes, I designed the web site to inspire & motivate myself to continue writing & complete my book.

Shannon:
You’ve been on the road for several years now, do you see yourself still being a touring production assistant 5 or 10 years from now? If not, what do you see yourself doing? If yes, who do you hope to be touring with?

Shari: I aim to stop touring in the next 2-3 years. Or at least, not travel more than 6 months a year. I enjoy what I do but it does have a shelf life and soon it will expire. I want to leave the industry on my own terms and before I burn out from it. My objective is to continue my books & other writing projects and aim to become a published writer and move into that realm for the next chapter in my life. I love writing & traveling so I am sure I can find a new career path!

You can learn more about Shari and follow her along on her travels via her blog, Catch Her If You Can. While you are there, check out her great gallery of photos from the places she has been and the people she has seen.

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