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Behind The Brand: Fashion Photography By Philippe Rohdewald

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Philippe Rohdewald, a native of Luxembourg, developed his interest in fashion photography during his teenage years while attending a high school for the arts. Having been closer to the world of film, however, he decided to study film production and in 1996 attended Pratt Institute in New York City, the place he now calls his home.

He concluded his film studies with highest honors. With directors like Bergman, Fellini, Argento and cinematographers like Alonzo, Kovacs and Nitkvist as major influences, he started a career as a cinematographer. However, this career was short lived as his interest in fashion photography took precedence, as fashion gave him a more controlled environment to create the images he was keen on producing. He sold his Aaton motion picture camera package, piled up on still cameras of various formats and soon enough – with the help of very dear friends – was able to build up a presentable portfolio and get his first client in 2002.

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To this day Philippe has shot for Diane Von Furstenberg, Tory Burch, Club Monaco and Tracy Reese (among others) while his client list keeps growing on a monthly basis. Having come this far without an agent, he has learned to enjoy working his way up in what is a highly saturated and competitive industry; the most pleasurable moments being meeting new people, taking on challenges and trying new ideas whenever possible.

Being established in the commercial world (enough so that he is constantly occupied), he started dedicating more time to his personal work, a series of fashion editorials that fuse the film noir side of 1960’s and 1970’s Italian and French cinema with stills. Clearly the influences from his earlier film days still mark his work to this day. The results for the most part are too edgy and graphic to be displayed in most American fashion publications, independent or not, and hence seeks shelter for his personal work in galleries and eventually in book form.

You can see Philippe Rohdewald's portfolio online at www.philippe-ny.com

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