Before she formed her cosmetics company in 1994, Jane Iredale’s background had been in film, theatre and television. She began as a casting director, working in television commercials with models like Lauren Hutton, Jacqueline Smith and Cybil Shepherd, and then in film and television with actresses like Susan Sarandon, Glenn Close and Sarah Jessica Parker. Among many others, she worked with Francis Ford Coppola on The Outsiders, Steven Spielberg on The Color Purple and on all major television networks, as well as the BBC.
She then formed her own production company and produced over fifty programs for PBS and HBO. Two of her feature films were named by TV Guide as the best films of their respective years. One was awarded the coveted George Foster Peabody Award. She also won an Emmy for a film series on which she was the writer. When she moved from film to theatre, she was nominated for a Tony Award for the Broadway musical Wind in the Willows, the show that brought fame to Vicki Lewis and Nathan Lane.
Throughout her career, she has worked with the best makeup artists in the field. She has seen at first hand that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.
Jane’s experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threaten careers, but can also destroy self-confidence. This is what led her to develop a makeup line that could contribute to the lives of women by aiding the health of the skin.
Jane Iredale introduced her unique skin care makeup line in May of 1994. It was the first full makeup line on the market to offer not just color enhancement, but also benefits for the skin. The products are based on micronized minerals and are made without fillers and binders (such as talc and mineral oil) and without chemical dyes or preservatives. She was the first to supply the aesthetic industry with a full line of makeup based on minerals, and the first to see the potential of offering physicians a makeup that was good for the skin. She has worked with world-renowned plastic surgeons and dermatologists in the development of her line, and lectures all over the world on its benefits. As a result, the Iredale products are carried by destination spas, salons and medical clinics throughout the world.
Plastic surgeons were the first to recognize the benefits of the line and were confident enough with it to use it on skin that had just undergone laser resurfacing. It not only effectively and safely covered the redness, but also provided essential sun protection. Jane Iredale herself underwent laser resurfacing and demonstrated the extraordinary ability of her mineral bases to conceal and provide aesthetic enhancement. From that experience, she also learned the necessity for tools that not only performed but were also gentle on the skin.
Since that time, the company has expanded the line to include products that keep it at the leading edge of the makeup world. It still remains true to its original concept of bringing women a makeup that enhances the health of the skin.
From its base as the leading mineral cosmetic company in North America, Jane Iredale has expanded into many international markets, including the United Kingdom, Europe, Australia and the Far East.
Founder and CEO, Jane Iredale, brings a varied and interesting background to her position in the cosmetics industry and appears at seminars and trade shows around the world. She enjoys having a one-on-one relationship with individual customers and is always ready to answer requests for advice on any question dealing with cosmetics and their relationship to skin care.
jane iredale—The Skin Care Makeup is carried in fine spas, cosmetic apothecaries, at www.janeiredaledirect.com and in retail locations worldwide. Consumers may call toll free at 800-762-1132 for a jane iredale location nearest them.
Posted by Shannon Nelson on October 3, 2007 6:37 AM
| Permalink
