Pierce Mattie Public Relations New York & Los Angeles

The road from bloom to bottle has been a remarkable journey for Summersent founder, Marjorie Kitzrow; part poet, part muse, part fragrance visionary . The fragrance concept grew out of a dinner conversation in June 2003, when a friend described a mysterious fragrant blossom in her garden. After Kitzrow smelled the fairytale bloom at the Chicago Botanic Garden, the name and vision of the Summersent brand immediately came to her mind.

Kitzrow created Marjorie Midgarden Fragrances, an independent prestige fragrance company out of Evanston, Illinois and after three years of development debuted the Summersent fragrance and brand.

With over 30 years of experience in brand marketing for companies on a national and international level, such as Citibank and Reuters, Kitzrow’s in-depth expertise as a marketing strategist, designer and writer has allowed her to conceptualize and orchestrate branding campaigns, product launches and market positioning programs, earning her reputation as an image maker and revenue builder.

Her background, coupled with her experience as an entrepreneur, puts her in a prime position to handle the creative, marketing, sales and operational challenges inherent to a new business venture into fragrance. Kitzrow has accessed a lean and effective team of trusted vendors to produce the Summersent collection, including her creative and production professional team with whom she’s worked with for over 20 years.

Kitzrow’s marketing principles remain attuned to the soul of the buyer, the part of the consumer that recognizes something unusual, awakens the imagination, and encourages a step into a dream. So it stands to reason that the zenith of Marjorie’s long and creative career should come in the form of her own fragrance of a dream: Summersent.

Summersent is available at Takashimaya NYC, Von Maur stores, and www.vonmaur.com.