Pierce Mattie Public Relations New York & Los Angeles

Sophy Merszei, founder and CEO of NovaLash Corporation, makes women look as naturally beautiful on the outside as they feel on the inside. Sophy has built her outstanding reputation as acclaimed cosmetic chemist and innovator on providing the highest quality products and services to her clientele.

Sophy got her start in the cosmetics industry by working in cosmetic sales and makeup artistry for Lancôme and Clinique Cosmetics. Sophy received a Bachelors degree in Biological Sciences & Interpersonal Communication from the University of Southern California, Los Angeles and a certification in Cosmetic Chemistry from UCLA in 1998. Sophy went on to receive her Master’s degree in Molecular Biology at the University of Houston. While in her Master’s program, Sophy developed in interest in permanent cosmetics. As a cosmetic chemist and molecular biologist, Sophy understood and was concerned about the many health and safety issues surrounding eyelash extension products. This is why she assembled a staff of physicians, optometrists, and research scientists that later became the NovaLash Corporation.

Sophia Navarro, the nation’s leading eyelash extension artist and NovaLash eyelash extension expert, has built a loyal following, which includes many of today’s top female celebrities, by creating beautiful, long-lasting extensions time after time. In fact, many of her clients now travel from Los Angeles to Houston on a monthly basis for touch up appointments. Sophia's secrets to beautiful, long-lasting extensions have taken her around the world to speak at conferences where she teaches other professionals how to apply lash extensions properly. Through attention to detail and flawless handiwork, Sophia has built a solid reputation as the go to person for celebrity eyelash extension application and professional training in the art of lash extensions.