Pierce Mattie Public Relations New York & Los Angeles

Amanda Che knows that the right accessory makes the outfit. She understands that a smart belt or tote can make even the most basic jeans & top combo into a stylish ensemble. This is why she created the A.Ché collection of handbags and accessories, which combine luxurious leather and unique detailing to create pieces that both timeless and fashion forward.

Amanda Che’s love of fashion and entrepreneurial drive was apparent early on. At the age of five, Amanda launched her first business selling handmade teddy bears to her neighbors. A Southern California native, Amanda is the oldest of four sisters, and comes from a family invested in the fashion industry. Amanda learned first hand about the industry from her parents who own a lingerie and swimwear manufacturing business. She received her formal training at the FIDM (Fashion Institute of Design & Merchandising) in Los Angeles and began working on the debut A.Ché collection after graduation.

Amanda traveled around the world before finding artisans in Thailand with the skilled handiwork necessary to create the signature knot detailing of the A.Ché line. All A.Ché products are adorned with a logo plate decorated with Swarovski crystals and are hand sewn in Thailand using silky soft deerskin leather. Deerskin is an extremely smooth leather that is flexible and lightweight, but durable, rendering A.Ché’s handbags, wallets, and belts as soft as silk.

Inspired by the sensuous Marilyn Monroe, the womanly Sophia Loren, and the elegant Audrey Hepburn, the Fall 2007 A.Ché collection offers the right handbag and accessory to match every occasion and mood.

You can see the complete collection from A.Che at www.a-che.com