Pierce Mattie Public Relations New York & Los Angeles

Portovert is the first and only magazine targeted at eco friendly weddings, helping brides-to-be take into account the environment when planning their big day. Portovert only launched just last month, which is amazing to me with the length of time people have been going green. It is founded by Meghan Myers, who previously had been the Editor for Family Circle.

Portovert (said porto-vair) offers wedding ideas that support an environmentally and socially conscious lifestyle, offering tips on how to make favors yourself, choosing organic menu options, and how to calculate the carbon footprint of all of the activities involved with your guests (hotel, travel, etc). The site also suggests brides and grooms use a gift registry that will give back a percentage of their profits to a non-profit of their choice. In addition to all of the above, they also have everything broken down into categories so you can choose green brands for you makeup and skin care on your big day such as Korres and Aveda, green fashion brands to find your perfect eco friendly wedding gown and accessories, as well as, food, flowers, the honeymoon and an environmentally friendly location to hold your wedding and reception.

The bridal industry is massive and Ms. Myers should fare very well tapping into a niche that was just waiting to be found. Currently the magazine can only be found online, as they of course follow their own recommendations by minimizing their carbon footprint by being paperless. Regardless that this magazine cannot be found in print, I can only see success for Ms. Myers and Portovert.