Pierce Mattie Public Relations New York & Los Angeles

As I’ve been gathering stories to write for both of our Beauty and Fashion blogs, I’ve been noticing something become more and more prominent in the news headlines: more companies are going green or collaborating with a green initiative. In 2006, we began to see this trend emerge, but it looked uncertain whether it would take off with the American public or not. Now as I try to write more diversified posts, it seems I can’t get away from writing about who is the next brand marketing green, therefore proving that this topic is not going away anytime soon.

Dave Morgan, at Media Post’s Online Spin, echoed my thoughts exactly today in an article he wrote, “Is Green The New Red, White And Blue?” He too wonders if green is just the “flavor of the month” or a defining element for US brands for years to come. Some of the recent brands I have been Blogging about have been Lancome and their collaboration with Carbonfund.org to reduce carbon foot printing, Diesel’s ad campaign that shows fashion in a post-Global Warming world and whose website encourages becoming involved in StopGlobalWarming.org and watching Al Gore’s “An Inconvenient Truth,” as well as, H&M expanding upon their use of Organic Cotton in more of their clothing lines. I predict these will not be the only companies, or industries for that matter, that incorporate green into part of their branding.