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The Xbox 360: Microsoft’s Golden Ticket

By now you know we here at Pierce Mattie love playing the Xbox 360 and Xbox Live. If you haven’t already seen Steve or my gamertag, you can find our tags in this post, and hopefully you will add either (or both) of us as friends so we can play you online. We’re not the only ones who love the Xbox 360, with $11 million dollars worth of consoles sold since November, I’d say there are plenty of you out there who also think it surpasses other consoles on the market.

Now Hollywood has taken notice of the 5 million Xbox Live members, most especially the fact that the majority of those 5 million members are the hard to reach demographic of males ages 16-34. If you are on Xbox Live, then you are well aware of the exclusive movie trailers that Live members are given access to, the thousand plus hours of entertainment with buy-to-own TV shows and movie rentals, music videos and arcade games, but also the Demo downloads for games not yet launched and games made exclusively for Live. One such being the upcoming Halo 3; this is one game myself and my b5media friends will be playing together online.

While Microsoft’s Zune still falls far behind Apple’s iPod in popularity, Microsoft is hoping to push it forward by showing that Zune can be connected to your Xbox so players can listen to their favorite songs while playing games. Another boost for Zune is the announcement that it will be able to play video games in the next 18 months.

Throughout the year it looks that there will be more Hollywood collaboration with Xbox in terms of their add on’s and creating original games. Depending on how it is all done, this may just be one way for Microsoft's Xbox to stay on top.

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