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Nike+iPod Sports Kit: A new way to stalk? Will privacy advocates be up in arms?

I started seeing commercials for the new Nike+iPod Sports Kit in my area a few weeks ago. It looked to be a great motivator for getting back or keeping in shape and seemed quite logical to be hyping it prior to the big fitness blast that comes every January 1st. I began to think about it as a gift to myself post-baby this May when I begin my normal “get my body back” routine.

The Nike+iPod Sports Kit is basically a wireless sensor that fits into your Nike+ sneakers with a receiver that you attach to your iPod Nano. The sensor relays information to your iPod regarding time, distance, pace and how many calories you burned. Something that is very helpful when you are trying to lose weight or maintain/break a fitness goal.

Some privacy advocates may be a little concerned to know that the info isn't "secure," that workouts CAN BE SNOOPED ON; what is Nike up too? I'm kidding, we all know the bad rap bloggers have for being reactionary, not having all the facts and trying to scoop news from out of nowhere. I did, however, come across a few blog reviews of this Nike product and the concern over privacy. According to CNET’s blog post, the radio frequency identification transmitter broadcasts a unique identifier, which can track a person through their Nike+ sneakers from up to 60 feet away. The University of Washington recently did some testing where they built a surveillance device and integrated it with Google Maps therefore creating a way to keep tabs on someone. Not so good if you are being stalked, are a fugitive that happens to have this kit or in the MOB.

What do you think? Will your potential invasion of privacy prevent you from buying the Nike+iPod Sports Kit?

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